Type of appointment: Permanent, full time
Reporting to: Director of Membership, Marketing and Communications
Location: Burgate Manor, Fordingbridge and work from home
Hours of work: 37.5 hours per week across a Monday - Friday working pattern
Salary: £36,000 – £40,000, depending on experience
Our Vision
As a wildlife and countryside research charity, we carry out research that both confirms and discovers knowledge, informs policy, supports the development of best practice advice to help Working Conservationists, and helps conserve our biodiversity for the future. We strive to share this work, its findings, and the GWCT expertise behind it with those it will be useful and interesting to. We want to continue and develop this, effectively communicating the fantastic work we do with existing audiences and finding engaging ways to attract others.
Job Purpose
This role will play a central role in guiding and producing impactful digital marketing to a high standard for the Trust, working collaboratively across the Membership, Marketing and Communications (MMC) department to deliver this. Key aspects of this role will involve being able to strategically plan and deliver a regular schedule of e-newsletters, build digital engagement from supporters, oversee and coordinate a social media strategy, help deliver the department’s fundraising targets, and support the Marketing team and wider department in their work.
This role will involve working closely with the Membership, Communications, and Design teams as well as other Marketing staff within the department. The successful candidate will also need to build a good relationship with the Fundraising department, as well as Research, Advisory, and Policy staff across the organisation. There may also be opportunity to work with external contacts from sector-relevant organisations. The successful candidate will need to have strong interpersonal skills to support this.
Key Accountabilities and Responsibilities
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1
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Write an annual marketing and social media plan, incorporating communications and shop ambitions for the year.
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2
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Supervise and support the Online Marketing Executive and Website Editor in delivering engaging digital content in line with the marketing and social media plan.
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3
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Work with the Membership & Shop Manager to grow and diversify online supporters and member numbers, and improve engagement and retention.
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4
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Produce monthly reports on marketing and social media performance, to include analysis which allows the department to test and assess what is delivering, and what could yield improvements, in addition to helping identify what performs well with our members.
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5
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Take responsibility for delivering social media, e-newsletters, and website content to a professional and high standard in line with our brand identity, working closely with the Design, Membership, and Communications teams to do so.
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6
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Work closely with the Membership & Shop Manager to deliver online income targets within budgeted expenditure, including member appeals, raffles, membership, and the shop.
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7
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Facilitate and help deliver departmental aims for communications, engagement, and fundraising.
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8
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Identify new marketing opportunities and trends, judging their suitability for the organisation and making recommendations for implementation where appropriate.
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9
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Guide the review and maintenance of marketing policies and procedures for the organisation.
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10
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Ensure the accuracy and integrity of supporter, member, and wider marketing data within core systems and CRM, in line with charity law, GDPR and other statutory requirements.
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11
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Work with the Design, Membership, and Communications teams to help create and effectively promote multimedia assets to compliment written content.
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12
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Write e-newsletter and social media copy as appropriate, helping to write and produce blogs and other short form copy as needed.
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13
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Undertake additional tasks and/or projects that are relevant to the post as requested by the Director of Membership, Marketing and Communications.
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Person Specification
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1
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Proven experience in digital marketing and social media management, including the production and execution of annual marketing plans.
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Essential
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2
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Strong understanding of social media platforms, content tools such as Hootsuite and Canva, SEO and website content management.
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Essential
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3
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Experience managing staff and supporting their development and success.
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Essential
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4
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Successful track record of meeting income targets within expenditure budgets and improving content engagement and performance.
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Essential
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5
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Excellent written and verbal communication skills, with a proven ability to work collaboratively across multi-disciplinary teams.
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Essential
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6
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Strong interpersonal and networking skills, with the ability to build relationships with people at all levels.
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Essential
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7
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Able to work autonomously, scheduling and managing a variety of projects while under time constraints.
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Essential
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8
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Proven ability to think creatively with both the ability to identify opportunities and analyse how they perform.
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Essential
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9
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Strong attention to detail and ability to interpret data.
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Essential
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10
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Experience working with a CRM and other marketing databases such as Mailchimp and Shopify.
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Essential
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11
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Experience working within hybrid teams across the UK.
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Preferable
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12
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Interest in the countryside, wildlife, and ecological science.
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Preferable
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13
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Experience working Salesforce Marketing Cloud.
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Preferable
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14
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Proven understanding of GDPR, Gambling Commission, and other charity and statutory obligations.
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Preferable
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How to apply
Please send cover letter and CV to Amber Hopgood, GWCT Director of Marketing & Communications, at ahopgood@gwct.org.uk.
Closing date for applications: Monday 6th January 2025